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Social marketing firm Buddy Media is being bought out by Salesforce.com in a $689 million stock and cash deal. The transaction will close Oct. 31 (the end of the third fiscal quarter).

Among its 1,000 customer, Buddy Media includes the companies ofFord, Hewlett-Packard and Mattel. Thanks to its capabilities of sending targeted marketing content through YouTube, LinkedIn and Facebook, Salesforce.com will build on the monitoring technology in social media through its recent Radian6 purchase.

According to Salesforce.com CEO Marc Benioff, the Marketing Cloud leadership will enable the company to take advantage of the massive opportunity within the next five years.

The purchase is arriving on the heels of rival Oracle’s buyout of Virtue, who is the competitor to Buddy Media.

I’ve been a technical recruiter for several years, let’s just say a long time.  I’ll never forget how my first deal went bad and the lesson I learned from that experience.  I was new to recruiting but had been a very good sales person in my previous position. I was about to place my first contractor on an assignment.  I thought everything was fine.  I nurtured and guided my candidate through the interview process with constant communication throughout.  The candidate was very responsive throughout the process.  From my initial contact with him, to the phone interview all went well and now he was completing his onsite interview with the hiring manager. 

Shortly thereafter, I received the call from the hiring manager that my candidate was the chosen one for the contract position, I was thrilled.  All my hard work had paid off.  I was going to be a success at this new game!  The entire office was thrilled for me, including my co-workers and my bosses.  I made a good win-win deal.  It was good pay for my candidate and a good margin for my recruiting firm. Everyone was happy. 

I left a voicemail message for my candidate so I could deliver the good news. He had agreed to call me immediately after the interview so I could get his assessment of how well it went.  Although, I heard from the hiring manager, there was no word from him.  While waiting for his call back, I received a call from a Mercedes dealership to verify his employment for a car he was trying to lease. Technically he wasn’t working for us as he had not signed the contract yet…. nor, had he discussed this topic with me.   I told the Mercedes office that I would get back to them.  Still not having heard back from the candidate, I left him another message and mentioned the call I just received.  Eventually he called back.  He wanted more money. 

I told him that would be impossible as he and I had previously agreed on his hourly rate and it was fine with him.  I asked him what had changed since that agreement.  He said he made had made much more money in doing the same thing when he lived in California.  I reminded him this is a less costly marketplace than where he was living in California.  I told him if he signed the deal I would be able to call the car dealership back and confirm that he was employed with us.  He agreed to sign the deal. 

The earning potential of a software developer largely depends on their knowledge, their chosen area of expertise, experience and flexibility to relocate if necessary.  In the ever changing landscape of Information Technology, many argue that the way to make more money is to specialize in a technology that fewer people are using.  As an example, there are tons of Java programmers out there, but nowhere near enough in lesser known languages such as Perl or Python.  However, there are plenty of opportunities for folks who are willing to burn the midnight oil to gain skills in these niche disciplines.

 

Because the Information Technology Industry is a rapidly evolving entity, gunning for the "Next Big Thing" is constantly an arm’s length away.  For this reason, developers looking to get requisite knowledge to successfully compete can, for the most part, expect to resign their weekends for the LOVE of code and studying.   And, it’s fair to say that a stick-to-itiveness to teach yourself how to code can be more important than any degree when job prospecting.  Sam Nichols, a mobile developer at SmugMug, puts it this way: “Build a table, build a computer, build a water gun, build a beer bong, build things that will take a week and build things that need to be done in 40 minutes before the party. Making stuff is what this field is all about and getting experience building things, especially with others, especially when it breaks and fails along the way can help with perspective and resiliency.”

Software developers already skilled at writing code are readily able to translate that knowledge to web development. The fact that the information technology sector has shifted largely to web-based infrastructure and software application as system (SaaS) database and operating system capabilities, means that software developers have a wide variety of opportunity in the web development segment of the consulting and job market.

If you are a software developer seeking to increase your earning potential, gaining expertise in  Web development  enhances your ability to attract new opportunities. The more creative a software developer, the far better chance they will have at benefitting from current market demand for new technologies and software innovation. Customization is hot right now, and software developers involved in the creation of updates and unique features to SaaS can add extra value to their portfolio with very little time and effort involved.

 In order for software developers to stay abreast of their field, continuing education and is required to ensure that technical skills are up-to-date. Gaining knowledge in design of computer applications is one of the main objectives in the development and planning of software products.
Once adequate knowledge has been acquired, many software developers can use those insights to develop custom software for a client as a consultant.

One of the most recent additions to the iPhone is the Photo Editor, directly in the iPhone. Added in the update that came from Apple over the summer, this new photo editor brings efficiency, and simplicity to photo editing, right in your phone. If you have a photo that you just took a moment ago of you with your friends, and you want to edit some features before posting it on a social networking site, it becomes simpler with this new addition, right in the Photos Application.

Open up the Photos application, and tap on a picture you would like to edit. Once your picture comes up, tap in the top right on the button named “Edit.” A user interface that deals with editing will show up, and you are ready to rock and roll. First off, many times we take pictures at weird angles, we take them sideways, upside down, to the right, to the left, and our phone doesn’t recognize them. In the bottom left, you will see an arrow that is pointing counter clockwise; this is the button that you want to press if you want to flip your picture around to the correct orientation. Keep in mind that this flips counter clockwise, and it doesn’t matter if you pass the orientation that you wanted. Just keep flipping!

Next up is the simple enhance tool. Sometimes colors get drowned out if we don’t have the right lighting in our pictures, and makes the photo look dull, and dreary. You don’t want your colors to look dull and dreary while you are celebrating your trip to New York and seeing Times Square! Tapping on the button that looks similar to a magic wand, your picture will begin to look brighter and fuller. With the tap of a button, the iPhone detects what points in the picture is, as we said earlier, “dull, and dreary” and enhances those colors to their predicted colors, if the light was in the correct intensity. However, if you are dissatisfied with the outcome of the enhance tool, if your picture is not handled well by the phone, you are able to tap on the wand again, and remove your auto enhance.

In the rare case of red eye in your picture, the new photo editor has a solution. Moreover, a one-tap solution. With a simple tap on the red eye correction tool, between the crop tool, and the auto-enhance tool, you bring up a screen where you are now able to tap anywhere on your photo where red eye exists, and remove it. As simple as that. Remember when you had to do crazy dragging, selection, and odd stunts to remove red eye? Not any more.

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the hartmann software group advantage
A successful career as a software developer or other IT professional requires a solid understanding of software development processes, design patterns, enterprise application architectures, web services, security, networking and much more. The progression from novice to expert can be a daunting endeavor; this is especially true when traversing the learning curve without expert guidance. A common experience is that too much time and money is wasted on a career plan or application due to misinformation.

The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:

  • Learn from the experts.
    1. We have provided software development and other IT related training to many major corporations since 2002.
    2. Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
  • Discover tips and tricks about programming
  • Get your questions answered by easy to follow, organized experts
  • Get up to speed with vital programming tools
  • Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
  • Prepare to hit the ground running for a new job or a new position
  • See the big picture and have the instructor fill in the gaps
  • We teach with sophisticated learning tools and provide excellent supporting course material
  • Books and course material are provided in advance
  • Get a book of your choice from the HSG Store as a gift from us when you register for a class
  • Gain a lot of practical skills in a short amount of time
  • We teach what we know…software
  • We care…
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developing talent and expertise at home
Companies are beginning to realize that talent and skills developed within the United States are exceedingly more important for the growth of an organization than the alternative: outsourcing. Considerations include: security, piracy, cultural differences, productivity, maintainability and time to market delays.
In the past, the reason for outsourcing centered on cost savings, lack of resources at home and the need to keep up with market trends. These considerations are proving to be of little merit as many organizations have, consequently, experienced productivity declines, are now finding considerable talent within their immediate location and have realized a need to gain more control over product development.
As strong advocates of Agile/Scrum development, HSG whole heartedly embraces this new entrepreneurial spirit because we know it works and because we believe our country's future weighs in the balance.

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