With stiff penalties for being caught and the whiff of secretive underground or even nefarious acts, computer hacking can be seen as a somewhat dubious pursuit. Not all hackers operate with the motive of emptying your Paypal account, however; there are many hackers who utilize their skills to aid companies in locating security flaws ("penetration testing") or engage in hacking with the goal of becoming cyber-freedom-fighters that champion simple human freedoms, such as the right to free speech.

Computer hacking is as much an art as it is a skill. At its simplest distillation, hacking is the systematic search for chinks in programming armor. While advanced problem-solving, intuition and sophisticated understanding of programming languages are a distinct advantage, there does exist a number of push-button programs that computing wizards have written allowing those less sophisticated in the art of hacking to break into remote computers in a variety of ways. Because of this new ubiquity, today's hackers no longer need to be a programming Wunderkind; they simply need to know where to download software and be able to turn on a computer. It really is that simple and the implications can be disturbing.

Phishing, Push-Button Programs and Brute Force Tactics

There's no need to crack a company's firewall if you have direct physical access to their computers. One aspect of hacking is the impersonation of an employee or service worker with the goal of gaining access to a company's database, where the hacker can then unleash whatever havoc he or she has planned into the system. Another is to engage in simple phishing techniques, such as impersonating an employee who forgot their password and needs help logging into the system.

Because such impersonations often fail thanks to companies becoming more security-conscious, taking over operations of a computer remotely is often the preferred method of gaining access. Such attempts can be facilitated in a variety of ways. One is the brute-force method, in which a program such as SQLmap, Nmap or Burpsuite is used; running one of these programs is analogous to trying every doorknob in a neighborhood to see which house is unlocked. Using a variety of different parameters, these programs can find access to a vulnerable computer or network in less than a minute.

Hackers can also attempt to gain access with a program like Metasploit. With literally a few clicks of a mouse, access to a remote and vulnerable computer can be achieved by a relative newbie. With a related hacking aid, called Meterpreter, a backdoor is created that allows access into an operating system. It does not install itself onto the remote computer, running instead using the computer's memory; in fact, Meterpreter can hide itself inside the operations of a perfectly valid program, so it cannot be detected even by sophisticated programmers. Once engaged, it allows a remote user carte blanche access to the system in question.

Where to Learn the Art of Hacking

Of course, for those who wish to learn the actual skills rather than download someone else's hack, there are a number of practice sites that pose an increasingly difficult set of challenges intended to train neophytes in the art of hacking. For example, Hack This Site starts beginners with the goal of cracking simple flaws in coding scripts or software such as HTML, Unix, Javascript and Apache. Their structured series of tests increase in complexity, incorporating real-word scenarios and even old-fashioned "phone phreaking" challenges that recall the bygone golden age of hacking skills displayed by Matthew Broderick in "WarGames."

Using just these simple tools and free practice sites, beginners have a powerful array of hacking resources just a simple mouse click away.

Communication is one of the main objectives that an organization needs to have in place to stay efficient and productive. A breakdown in accurate and efficient communication between departments at any point in the organization can result in conflict or loss of business.  Sadly, the efficiency between different departments in an organization becomes most evident when communication breaks down. As an example, David Grossman reported in “The Cost of Poor Communications” that a survey of 400 companies with 100,000 employees each cited an average loss per company of $62.4 million per year because of inadequate communication to and between employees.

With the dawning of the big-data era and the global competition that Machine Learning algorithms has sparked, it’s more vital than ever for companies of all sizes to prioritize departmental communication mishaps. Perhaps, today, as a result of the many emerging markets, the most essential of these connections are between IT and the business units. CMO’s and CIO’s are becoming natural partners in the sense that CMO’s, in order to capture revenue opportunities, are expected to master not just the art of strategy and creativity but also the science of analytics. The CIO, on the other hand, is accountable for using technical groundwork to enable and accelerate revenue growth. Since business and technology people speak very different languages, there’s a need on both sides to start sharing the vocabulary or understanding of what is expected in order to avoid gridlock.

In the McKinsey article, Getting the CMO and CIO to work as partners, the author speaks to five prerequisite steps that the CMO and the CIO can take in order to be successful in their new roles.

--- Be clear on decision governance
Teams should define when decisions are needed, what must be decided, and who is responsible for making them.

There has been and continues to be a plethora of observational studies by different researchers in the publishing industry focused on how e-books have affected hard-copy book sales. Evidence from these studies has indicated that there is a significant and monumental shift away from hard-copy books to e-books.[1]These findings precipitate fears that hard-copy books might become more expensive in the near future as they begin to be less available.  This scenario could escalate to the point where only collectors of hard-copy books are willing to pay the high price for ownership.

The founder of Amazon, Jeff Bezos, made a statement in July 2010 that sales of digital books had significantly outstripped U.S. sales of hard-copy. He claimed that Amazon had sold 143 digital books for its e-reader, the Kindle, for every 100 hard-back books over the past three months. The pace of this change was unprecedented;  Amazon said that in the four weeks of June 2010, the rate of sales had reached 180 e-books for every 100 hard-backs sold. Bezos said sales of the Kindle and e-books had reached a "tipping point", with five authors including Steig Larsson, the writer of Girl with a Dragon Tattoo, and Stephenie Meyer, who penned the Twilight series, each selling more than 500,000 digital books.[2] Earlier in July 2010, Hachette said that James Patterson had sold 1.1m e-books to date.

According to a report made by Publishers Weekly, for the first quarter of 2011, e-book sales were up 159.8%; netting sales of $233.1 million. Although adult hard-cover and mass market paperback hard-copies had continued to sell, posting gains in March, all the print segments had declined for the first quarter with the nine mass market houses that report sales. Their findings revealed a 23.4% sales decline, and that children’s paper-back publishers had also declined by 24.1%.[3] E-book sales easily out-distanced mass market paperback sales in the first quarter of 2011 with mass market sales of hard-copy books falling to $123.3 million compared to e-books’ $233.1 million in sales.

According to .net sales report by the March Association of American Publishers (AAP) which collected data and statistics from 1,189 publishers, the adult e-Book sales were $282.3 million in comparison to adult hard-cover book sales which counted $229.6 million during the first quarter of 2012. During the same period in 2011, eBooks revenues were $220.4 million.[4] These reports indicate a disconcerting diminishing demand for hard-copy books.

People are optimistic about problem solving, but in most cases this is easier said than done. How do you do it?

In Adobe’s 2016 global study on creativity in business, 96% of people identified creativity as essential to their success, both in terms of their income and the value they bring to the world. Moreover, 78% wished they were capable of thinking differently, believing that they would progress through their careers more quickly if they did.

According to Malcom Gladwell, the world's most successful people have one thing in common: they think differently from most everyone else.  In his book, How Successful People Think, Malcom opens with the following:        “Good thinkers are always in demand.  A person who knows how may always have a job, but the person who knows why will always be his boss. Good thinkers solve problems, they never lack ideas that can build an organization, and they always have hope for a better future”
Too often we attribute creative and “different” thinking to natural, innate characteristics that belong only to the lucky. The truth is that you can study how ridiculously successful people think and incorporate their approach into your world.

Snippets and Quotes from Tech Innovators.