The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

The RSS feed, which commonly stands for Really Simple Syndication, is an internet protocol that helps spread the availability of frequently published or updated Internet content.

RSS Benefits for an Internet Content Provider or Blogger
The use of an RSS feed saves immeasurable time for a content provider. When an interested person subscribes to an RSS feed, the owner of that feed now has a way to reach large numbers of people without having to resort to spamming techniques. The RSS feed also allows a content provider to send the requested topical information without specifically asking, every time, to those people who have subscribed. The content provider uses a program, written in XML code to make the information they post available to each person that has requested a subscription to that particular RSS feed.

RSS Benefits for the Average Internet User
The Internet grows larger by the minute. It is easy for a person to have information overload. The use of an RSS feed gives an individual more control over what information they see while on the Internet. It is also very useful for anyone that wants to stay up to date. Subscribing to the RSS feed for a topic of interest automatically provides the subscriber continued availability of the latest information on that topic. The Internet user relies on a small program called an RSS Feeder to gather the information on the RSS feeds to which they have subscribed.

Most browsers these days have built in RSS readers making that gathering the desired information easier than ever to accomplish. Joining an RSS feed is a very simple thing to accomplish.
 

RSS Benefits for Small Businesses

More and more Small Business owners are adapting targeted online marketing campaigns such as RSS Feeds in order to provide relevant content to new and existing customers. Maintaining web content such as:  company news; contests; promotional events; related articles; notifications; product launches; directories; and newsletters are examples of ways of staying in touch with customers in any niche market.  As search engines retrieve information from RSS Feeds and content is syndicated to other websites, chances of increased traffic are inevitable.  For active websites, RSS feeds are invaluable tools for small business owners.

USA.gov Updates: News and Features

Search for RSS feeds (search topics)

Welcome to Google Reader (find and keep track of interesting stuff on the web.)

NPR public radio station (popular, news, program and topics RSS feeds)

RSS in Plain English (video)

10 Helpful Uses of RSS Feeds for Marketing

Incorporate Google RSS feeds onto your site

Adding RSS Content on Yahoo

1. The IRS is enabling taxpayers to download their tax transcripts over the internet from the Internal Revenue Service. The official secure URL for the transcripts download followed immediately after The White House fact sheet confirmed the decision. According to the Tech Crunch You Can Now Download Your Tax Returns From The IRS  article, there are some minor bug issues when registering. Given that security has long been problematic with the IRS, the best course of action for the public is to take some precautions when downloading personal information on mobile devices, pc’s and laptops. Installing disk encryption software on all your devices will protect your files reduce risk
2. Have an awesome Start-Up with products in ‘stealth or private beta” that you want like to pitch for a chance to get a table at Disrupt NY? TechCrunch is heading to Atlanta and New Orleans February 18^th and 20^th 2014 and will host a beer fest night in exchange for your thoughts and pitches. Tickets are $5, and all entrepreneurs, investors, dreamers or tech enthusiast are welcome.
3. Cloutex, a cloud computing future enabler has just secured their first round of seed funding.  Cloutex is an Estonian tech startup, which connects and syncs various web applications such as e-marketing, CRM and accounting tools under one convenient hub. The United Partners, SmartCap and EstBan business angels seeded the start-up with $6000, 000.
4. Could you get everything important that you need to know about living successfully from a computer program? Ryan Dube seems to think so. In his 6 Life Habits That Programming Could Teach You Today  he speaks in flow charts, loops and program modules, in the same breath as paying off debt or buying a house.  How can your programming skills help in life skills by modeling some of the same principles?
5. 10 Incredibly Simple Things You Can Do To Protect Your PrivacyPassword protect your devices.  Put alerts on your name in Google; simple tasks that can be significant in protecting your privacy.
6. Adobe Brings 3D Printing Support to PhotoshopAmong the latest updates in Adobe, Photoshop users have the ability to design 3D models from scratch as well as being able to toy around with color, shape and angles.

For many people, one of the most exciting and challenging career choices is computer programming. There are several ways that people can enter the computer programming profession; however, the most popular method has traditionally been the educational route through an educational institution of higher learning such as a college or technical school.

Even though many people think of computer programmers as individuals with a technical background, some programmers enter the computer programming profession without a structured technical background. In addition, after further investigation several interesting facts are uncovered when a profile of the best computer programmers is analyzed.

When observing how the top programmers in the profession work, there are four characteristics that tend to separate the top programmers from the average programmers. These four characteristics are:

1.Creativity.
2.Attention To Detail.
3.Learns New Things Quickly.
4.Works Well With Others.

Creativity.

Being a top computer programmer requires a combination of several unique qualities. One of these qualities is creativity. In its very essence, computer programming is about creating programs to accomplish specific tasks in the most efficient manner. The ability to develop computer code to accomplish tasks takes a certain level of creativity. The top computer programmers tend to have a great deal of creativity, and they have the desire to try things in a variety of ways to produce the best results for a particular situation.

Attention To Detail.

While creativity is important for top programmers an almost opposite quality is needed to produce great computer programs on a consistent basis, this quality is attention to detail. The very nature of computer programming requires the need to enter thousands of lines of computer programming code. What separates many top programmers from average programmers is the ability to enter these lines of code with a minimum amount of errors and just as importantly test the code to catch any unseen errors. Top computer programmers have the necessary attention to detail to successfully create and enter the necessary computer code project after project.

Learns New Things Quickly.

The technology field is constantly changing. Almost daily new technology innovations are being developed that require computer programmers to learn new technology or enhancements to current technology on a regular basis. The top computer programmers are able to learn new technology or enhancements quickly, and then they are able to apply what has been learned to their current and future programming projects in a seamless manner.

Works Well With Others.

There are several differences between top computer programmers and other programmers. However, one of the biggest differences is the ability to work well with others. By its very nature, computer programming requires programmers to spend a lot of time alone developing computer code, but the top computer programmers are able to excel at this aspect of computer programming along with being able to work well with other people.

Regarding computer programmers, the top programmers approach and handle their jobs differently than other programmers, and these differences set them apart from the other programmers. For any average programmers who have the desire to excel as a computer programmer, they must understand and embrace the characteristics of top programmers.

Related:

How important is it to exercise for people in technology that sit for hours on end?

What are a few unique pieces of career advice that nobody ever mentions?