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Blog Entries publications that: entertain, make you think, offer insight
Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.
Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.
So what kind of information are businesses storing for marketing purposes? Some examples include:
- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.
What are some of the software development headaches associated with iPhone vs Android development?
The Boss (hereafter referred to as TB), handed me this research assignment. Hey, I finally got a little bit of one ups man ship on TB.
This is a significant moment in my life. Like me, TB isn't really human. I know because neither of us seem to indulge in that luxury known as sleep. That makes it extremely difficult to have any sort of 'gotcha'. I'm dancing. I got one.
In the warp speed development cycles we are now facing, TB must have gone to sleep, which in human terms is known as a wink. (About a 40th of the second).
18 June 2012 Monday, 3:30 PM (15:30 HRS) UTC -8, in Los Angeles Microsoft is making a major tablet announcement, revealing its own hardware that is tablet-based. Do not be surprised if it entails a Hollywood Inc. focus.
This section of our beginning python training class always stumps students. Firstly, because they need to know the difference between a function and a method. Secondly, they need to understand object oriented programming concepts. Thirdly, they need to realize that python has three types of methods. Then they need to know how to use each method, which means they need to know the purpose of each method type. Then they have to understand mutable versus non-mutable types. The list goes on. As part of our python tutorial, I hope to shed some light on this confusing topic.
To begin, the difference between a function and a method in python is that a method is defined within a class. Here is an illustration:
#function def greeting(): print "Hello, I hope you're having a great day!" class HSGPrinter(object): #method def greeting(self): print "Hello, I hope you're having a great day!"
As should be obvious, the second definition of greeting is encapsulated within the HSGPrinter class and is , therefore, refered to as a method.
The astute reader will notice that the greeting method contains one parameter named self. For those who know C++ , Java or C#, self is equivalent to this i.e. it is a reference to the invoking object:
I suspect that many of you are familiar with the term "hard coding a value" whereby the age of an individual or their location is written into the condition (or action) of a business rule (in this case) as shown below:
if customer.age > 21 and customer.city == 'denver'
then ...
Such coding practices are perfectly expectable provided that the conditional values, age and city, never change. They become entirely unacceptable if a need for different values could be anticipated. A classic example of where this practice occurred that caused considerable heartache in the IT industry was the Y2K issue where dates were updated using only the last 2 digits of a four digit number because the first 2 digits were hard-coded to 19 i.e. 1998, 1999. All was well provided that the date did not advance to a time beyond the 1900’s since no one could be certain of what would happen when the millennia arrived (2000). A considerably amount of work (albeit boring) and money, approximately $200 billion, went into revising systems by way of software rewrites and computer chip replacements in order to thwart any detrimental outcomes. It is obvious how a simple change or an assumption can have sweeping consequences.
You may wonder what Y2K has to do with Business Rule Management Systems (BRMS). Well, what if we considered rules themselves to be hard-coded. If we were to write 100s of rules in Java, .NET or whatever language that only worked for a given scenario or assumption, would that not constitute hard-coded logic? By hard-coded, we obviously mean compiled. For example, if a credit card company has a variety of bonus campaigns, each with their own unique list of rules that may change within a week’s time, what would be the most effective way of writing software to deal with these responsibilities?
training details locations, tags and why hsg
The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:
- Learn from the experts.
- We have provided software development and other IT related training to many major corporations since 2002.
- Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
- Discover tips and tricks about programming
- Get your questions answered by easy to follow, organized experts
- Get up to speed with vital programming tools
- Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
- Prepare to hit the ground running for a new job or a new position
- See the big picture and have the instructor fill in the gaps
- We teach with sophisticated learning tools and provide excellent supporting course material
- Books and course material are provided in advance
- Get a book of your choice from the HSG Store as a gift from us when you register for a class
- Gain a lot of practical skills in a short amount of time
- We teach what we know…software
- We care…