IBM Training Classes in Cupertino, California
Learn IBM in Cupertino, California and surrounding areas via our hands-on, expert led courses. All of our classes either are offered on an onsite, online or public instructor led basis. Here is a list of our current IBM related training offerings in Cupertino, California: IBM Training
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24 June, 2024 - 28 June, 2024 - VMware vSphere 8.0 Boot Camp
10 June, 2024 - 14 June, 2024 - RED HAT ENTERPRISE LINUX AUTOMATION WITH ANSIBLE
3 June, 2024 - 6 June, 2024 - VMware vSphere 8.0 with ESXi and vCenter
10 June, 2024 - 14 June, 2024 - ASP.NET Core MVC, Rev. 6.0
19 August, 2024 - 20 August, 2024 - See our complete public course listing
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The RSS feed, which commonly stands for Really Simple Syndication, is an internet protocol that helps spread the availability of frequently published or updated Internet content.
RSS Benefits for an Internet Content Provider or Blogger
The use of an RSS feed saves immeasurable time for a content provider. When an interested person subscribes to an RSS feed, the owner of that feed now has a way to reach large numbers of people without having to resort to spamming techniques. The RSS feed also allows a content provider to send the requested topical information without specifically asking, every time, to those people who have subscribed. The content provider uses a program, written in XML code to make the information they post available to each person that has requested a subscription to that particular RSS feed.
RSS Benefits for the Average Internet User
The Internet grows larger by the minute. It is easy for a person to have information overload. The use of an RSS feed gives an individual more control over what information they see while on the Internet. It is also very useful for anyone that wants to stay up to date. Subscribing to the RSS feed for a topic of interest automatically provides the subscriber continued availability of the latest information on that topic. The Internet user relies on a small program called an RSS Feeder to gather the information on the RSS feeds to which they have subscribed.
Most browsers these days have built in RSS readers making that gathering the desired information easier than ever to accomplish. Joining an RSS feed is a very simple thing to accomplish.
RSS Benefits for Small Businesses
More and more Small Business owners are adapting targeted online marketing campaigns such as RSS Feeds in order to provide relevant content to new and existing customers. Maintaining web content such as: company news; contests; promotional events; related articles; notifications; product launches; directories; and newsletters are examples of ways of staying in touch with customers in any niche market. As search engines retrieve information from RSS Feeds and content is syndicated to other websites, chances of increased traffic are inevitable. For active websites, RSS feeds are invaluable tools for small business owners.
USA.gov Updates: News and Features
Search for RSS feeds (search topics)
Welcome to Google Reader (find and keep track of interesting stuff on the web.)
NPR public radio station (popular, news, program and topics RSS feeds)
RSS in Plain English (video)
10 Helpful Uses of RSS Feeds for Marketing
Let’s face it, fad or not, companies are starting to ask themselves how they could possibly use machine learning and AI technologies in their organization. Many are being lured by the promise of profits by discovering winning patterns with algorithms that will enable solid predictions… The reality is that most technology and business professionals do not have sufficient understanding of how machine learning works and where it can be applied. For a lot of firms, the focus still tends to be on small-scale changes instead of focusing on what really matters…tackling their approach to machine learning.
In the recent Wall Street Journal article, Machine Learning at Scale Remains Elusive for Many Firms, Steven Norton captures interesting comments from the industry’s data science experts. In the article, he quotes panelists from the MIT Digital Economy Conference in NYC, on businesses current practices with AI and machine learning. All agree on the fact that, for all the talk of Machine Learning and AI’s potential in the enterprise, many firms aren’t yet equipped to take advantage of it fully.
Panelist, Michael Chui, partner at McKinsey Global Institute states that “If a company just mechanically says OK, I’ll automate this little activity here and this little activity there, rather than re-thinking the entire process and how it can be enabled by technology, they usually get very little value out of it. “Few companies have deployed these technologies in a core business process or at scale.”
Panelist, Hilary Mason, general manager at Cloudera Inc., had this to say, “With very few exceptions, every company we work with wants to start with a cost-savings application of automation.” “Most organizations are not set up to do this well.”
Data has always been important to business. While it wasn't long ago that businesses kept minimal information on people who bought their products, nowadays companies keep vast amounts of data. In the late 20th century, marketers began to take demographics seriously. It was hard to keep track of so much information without the help of computers.
Only large companies in the '60s and '70s could afford the research necessary to deliver real marketing insight. The marketers of yesteryear relied upon focus groups and expensive experiments to gauge consumer behavior in a controlled environment. Today even the smallest of companies can have access to a rich array of real-world data about their consumers' behavior and their consumers. The amount of data that is stored today dwarfs the data of only a few years ago by several orders of magnitude.
So what kind of information are businesses storing for marketing purposes? Some examples include:
- Demographic information — age, gender, ethnicity, education, occupation and various other individual characteristics.
Machine learning systems are equipped with artificial intelligence engines that provide these systems with the capability of learning by themselves without having to write programs to do so. They adjust and change programs as a result of being exposed to big data sets. The process of doing so is similar to the data mining concept where the data set is searched for patterns. The difference is in how those patterns are used. Data mining's purpose is to enhance human comprehension and understanding. Machine learning's algorithms purpose is to adjust some program's action without human supervision, learning from past searches and also continuously forward as it's exposed to new data.
The News Feed service in Facebook is an example, automatically personalizing a user's feed from his interaction with his or her friend's posts. The "machine" uses statistical and predictive analysis that identify interaction patterns (skipped, like, read, comment) and uses the results to adjust the News Feed output continuously without human intervention.
Impact on Existing and Emerging Markets
The NBA is using machine analytics created by a California-based startup to create predictive models that allow coaches to better discern a player's ability. Fed with many seasons of data, the machine can make predictions of a player's abilities. Players can have good days and bad days, get sick or lose motivation, but over time a good player will be good and a bad player can be spotted. By examining big data sets of individual performance over many seasons, the machine develops predictive models that feed into the coach’s decision-making process when faced with certain teams or particular situations.
General Electric, who has been around for 119 years is spending millions of dollars in artificial intelligence learning systems. Its many years of data from oil exploration and jet engine research is being fed to an IBM-developed system to reduce maintenance costs, optimize performance and anticipate breakdowns.
Over a dozen banks in Europe replaced their human-based statistical modeling processes with machines. The new engines create recommendations for low-profit customers such as retail clients, small and medium-sized companies. The lower-cost, faster results approach allows the bank to create micro-target models for forecasting service cancellations and loan defaults and then how to act under those potential situations. As a result of these new models and inputs into decision making some banks have experienced new product sales increases of 10 percent, lower capital expenses and increased collections by 20 percent.
Emerging markets and industries
By now we have seen how cell phones and emerging and developing economies go together. This relationship has generated big data sets that hold information about behaviors and mobility patterns. Machine learning examines and analyzes the data to extract information in usage patterns for these new and little understood emergent economies. Both private and public policymakers can use this information to assess technology-based programs proposed by public officials and technology companies can use it to focus on developing personalized services and investment decisions.
Machine learning service providers targeting emerging economies in this example focus on evaluating demographic and socio-economic indicators and its impact on the way people use mobile technologies. The socioeconomic status of an individual or a population can be used to understand its access and expectations on education, housing, health and vital utilities such as water and electricity. Predictive models can then be created around customer's purchasing power and marketing campaigns created to offer new products. Instead of relying exclusively on phone interviews, focus groups or other kinds of person-to-person interactions, auto-learning algorithms can also be applied to the huge amounts of data collected by other entities such as Google and Facebook.
A warning
Traditional industries trying to profit from emerging markets will see a slowdown unless they adapt to new competitive forces unleashed in part by new technologies such as artificial intelligence that offer unprecedented capabilities at a lower entry and support cost than before. But small high-tech based companies are introducing new flexible, adaptable business models more suitable to new high-risk markets. Digital platforms rely on algorithms to host at a low cost and with quality services thousands of small and mid-size enterprises in countries such as China, India, Central America and Asia. These collaborations based on new technologies and tools gives the emerging market enterprises the reach and resources needed to challenge traditional business model companies.
Tech Life in California
| Company Name | City | Industry | Secondary Industry |
|---|---|---|---|
| Mattel, Inc. | El Segundo | Retail | Sporting Goods, Hobby, Book, and Music Stores |
| Spectrum Group International, Inc. | Irvine | Retail | Retail Other |
| Chevron Corp | San Ramon | Energy and Utilities | Gasoline and Oil Refineries |
| Jacobs Engineering Group, Inc. | Pasadena | Real Estate and Construction | Construction and Remodeling |
| eBay Inc. | San Jose | Software and Internet | E-commerce and Internet Businesses |
| Broadcom Corporation | Irvine | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Franklin Templeton Investments | San Mateo | Financial Services | Investment Banking and Venture Capital |
| Pacific Life Insurance Company | Newport Beach | Financial Services | Insurance and Risk Management |
| Tutor Perini Corporation | Sylmar | Real Estate and Construction | Construction and Remodeling |
| SYNNEX Corporation | Fremont | Software and Internet | Data Analytics, Management and Storage |
| Core-Mark International Inc | South San Francisco | Manufacturing | Food and Dairy Product Manufacturing and Packaging |
| Occidental Petroleum Corporation | Los Angeles | Manufacturing | Chemicals and Petrochemicals |
| Yahoo!, Inc. | Sunnyvale | Software and Internet | Software and Internet Other |
| Edison International | Rosemead | Energy and Utilities | Gas and Electric Utilities |
| Ingram Micro, Inc. | Santa Ana | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Safeway, Inc. | Pleasanton | Retail | Grocery and Specialty Food Stores |
| Gilead Sciences, Inc. | San Mateo | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
| AECOM Technology Corporation | Los Angeles | Real Estate and Construction | Architecture,Engineering and Design |
| Reliance Steel and Aluminum | Los Angeles | Manufacturing | Metals Manufacturing |
| Live Nation, Inc. | Beverly Hills | Media and Entertainment | Performing Arts |
| Advanced Micro Devices, Inc. | Sunnyvale | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Pacific Gas and Electric Corp | San Francisco | Energy and Utilities | Gas and Electric Utilities |
| Electronic Arts Inc. | Redwood City | Software and Internet | Games and Gaming |
| Oracle Corporation | Redwood City | Software and Internet | Software and Internet Other |
| Symantec Corporation | Mountain View | Software and Internet | Data Analytics, Management and Storage |
| Dole Food Company, Inc. | Thousand Oaks | Manufacturing | Food and Dairy Product Manufacturing and Packaging |
| CBRE Group, Inc. | Los Angeles | Real Estate and Construction | Real Estate Investment and Development |
| First American Financial Corporation | Santa Ana | Financial Services | Financial Services Other |
| The Gap, Inc. | San Francisco | Retail | Clothing and Shoes Stores |
| Ross Stores, Inc. | Pleasanton | Retail | Clothing and Shoes Stores |
| Qualcomm Incorporated | San Diego | Telecommunications | Wireless and Mobile |
| Charles Schwab Corporation | San Francisco | Financial Services | Securities Agents and Brokers |
| Sempra Energy | San Diego | Energy and Utilities | Gas and Electric Utilities |
| Western Digital Corporation | Irvine | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Health Net, Inc. | Woodland Hills | Healthcare, Pharmaceuticals and Biotech | Healthcare, Pharmaceuticals, and Biotech Other |
| Allergan, Inc. | Irvine | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
| The Walt Disney Company | Burbank | Media and Entertainment | Motion Picture and Recording Producers |
| Hewlett-Packard Company | Palo Alto | Computers and Electronics | Consumer Electronics, Parts and Repair |
| URS Corporation | San Francisco | Real Estate and Construction | Architecture,Engineering and Design |
| Cisco Systems, Inc. | San Jose | Computers and Electronics | Networking Equipment and Systems |
| Wells Fargo and Company | San Francisco | Financial Services | Banks |
| Intel Corporation | Santa Clara | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Applied Materials, Inc. | Santa Clara | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Sanmina Corporation | San Jose | Computers and Electronics | Semiconductor and Microchip Manufacturing |
| Agilent Technologies, Inc. | Santa Clara | Telecommunications | Telecommunications Equipment and Accessories |
| Avery Dennison Corporation | Pasadena | Manufacturing | Paper and Paper Products |
| The Clorox Company | Oakland | Manufacturing | Chemicals and Petrochemicals |
| Apple Inc. | Cupertino | Computers and Electronics | Consumer Electronics, Parts and Repair |
| Amgen Inc | Thousand Oaks | Healthcare, Pharmaceuticals and Biotech | Biotechnology |
| McKesson Corporation | San Francisco | Healthcare, Pharmaceuticals and Biotech | Pharmaceuticals |
| DIRECTV | El Segundo | Telecommunications | Cable Television Providers |
| Visa, Inc. | San Mateo | Financial Services | Credit Cards and Related Services |
| Google, Inc. | Mountain View | Software and Internet | E-commerce and Internet Businesses |
training details locations, tags and why hsg
The Hartmann Software Group understands these issues and addresses them and others during any training engagement. Although no IT educational institution can guarantee career or application development success, HSG can get you closer to your goals at a far faster rate than self paced learning and, arguably, than the competition. Here are the reasons why we are so successful at teaching:
- Learn from the experts.
- We have provided software development and other IT related training to many major corporations in California since 2002.
- Our educators have years of consulting and training experience; moreover, we require each trainer to have cross-discipline expertise i.e. be Java and .NET experts so that you get a broad understanding of how industry wide experts work and think.
- Discover tips and tricks about IBM programming
- Get your questions answered by easy to follow, organized IBM experts
- Get up to speed with vital IBM programming tools
- Save on travel expenses by learning right from your desk or home office. Enroll in an online instructor led class. Nearly all of our classes are offered in this way.
- Prepare to hit the ground running for a new job or a new position
- See the big picture and have the instructor fill in the gaps
- We teach with sophisticated learning tools and provide excellent supporting course material
- Books and course material are provided in advance
- Get a book of your choice from the HSG Store as a gift from us when you register for a class
- Gain a lot of practical skills in a short amount of time
- We teach what we know…software
- We care…
Interesting Reads Take a class with us and receive a book of your choosing for 50% off MSRP.
