Big data is now in an incredibly important part of how many major businesses function. Data analysis, or the finding of facts from large volumes of data, helps businesses make many of their important decisions. Companies that conduct business on a national or international scale rely on big data in order to plot the general direction of their business. The concept of big data can be very confusing due to the sheer scale of information involved.  By following a few simple guidelines, even the layman can understand big data and its impacts on everyday life.

What Exactly is Big Data?

Just about everyone can understand the concept of data. Data is information, and information is everywhere in the modern world. Anytime you use any piece of technology you are making use of data. Anytime you read a book, skim the newspaper or listen to music you are also making use of data. Your brain interprets and organizes data constantly from your senses and your thoughts.

Big data, much like its name infers, simply describes this same data on a large sale. The internet allowed the streaming, sharing and collecting of data on a scale never before imaginable and storage technology has allowed ever increasing hoards of data to be accumulated. In order for something to be considered “big data” it must be at least 10 terabytes or more of information. To put that in perspective, consider that 10 terabytes represents the entire printed collection of material in the Library of Congress. What’s even more remarkable is that many businesses work with far more than the minimum 10 terabytes of data. UPS stores over 16 petabytes of data about its packages and customers. That’s 16,000 terabytes or the equivalent to 1,600 printed libraries of congress. The sheer amount of that data is nearly impossible for a human to comprehend, and analysis of this data is only possible with computers.

How do Big Data Companies Emerge?

All of this information comes from everywhere on the internet. The majority of the useful data includes customer information, search engine logs, and entries on social media networks to name a few. This data is constantly generated by the internet at insane rates. Specified computers and software programs are created and operated by big data companies that collect and sort this information. These programs and hardware are so sophisticated and so specialized that entire companies can be dedicated to analyzing this data and then selling it to other companies. The raw data is distilled down into manageable reports that company executives can make use of when handling business decisions.

The Top Five:

These are the five biggest companies, according to Forbes, in the business of selling either raw data reports or analytics programs that help companies to compile their own reports.

1. Splunk
Splunk is currently valued at $186 million.  It is essentially a program service that allows companies to turn their own raw data collections into usable information.

2. Opera Solutions
Opera Solutions is valued at $118 million. It serves as a data science service that helps other companies to manage the raw data that pertains to them. They can offer either direct consultation or cloud-based service.

3. Mu Sigma
Mu Sigma is valued at $114 million.  It is a slightly smaller version of Opera Solutions, offering essentially the same types of services.

4. Palantir
Palantir is valued at $78 million.  It offers data analysis software to companies so they can manage their own raw data analysis.

5. Cloudera
Cloudera is valued at $61 million.  It offers services, software and training specifically related to the Apahce Hadoop-based programs.

The software and services provided by these companies impact nearly all major businesses, industries and products. They impact what business offer, where they offer them and how they advertise them to consumers. Every advertisement, new store opening or creation of a new product is at least somewhat related to big data analysis. It is the directional force of modern business.

Sources:
http://www.sas.com/en_us/insights/big-data/what-is-big-data.html

http://www.forbes.com/sites/gilpress/2013/02/22/top-ten-big-data-pure-plays/

http://www.whatsabyte.com/

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How to Keep On Top Of the Latest Trends in Information Technology

The future looks just as bright for information technology as it did ten years ago when this career field started growing in huge numbers due to major internet technological advances and the popularity of mobile devices such as the smartphone and eReaders like Amazon’s Kindle.  In classrooms and libraries across the nation, information technology has become instrumental in the way students learn and the way teachers give lessons, and thanks to online education more adults have access to a better education without incurring a lot of debt. Needles to say, the need for qualified workers in information technology will continue in times to come. Some of the technological careers that are rapidly growing in popularity in the last decade are a direct reflection of current trends.

Information Technology Managers

The information technology manager is responsible for handling all computer activities for a business and performs upgrades on computer software and hardware, installs new security features on computers, creates budgets and goals for the IT department, supervises other IT employees and troubleshoots computers when needed. According to the Bureau of Labor Statistics, there were 332,700 information technology management jobs filled in 2012 and a majority of these positions were in the computer systems sector. Most information technology managers hold a bachelor's degree in computer science or information technology, and a growing number of employers prefer a graduate degree. The job growth is expected to grow at 15% between now and 2022.

Mobile Application Developers

This job will grow by leaps and bounds as millions of people continue to purchase mobile devices and download apps for business and entertainment purposes. It creates expanded opportunities for those who want to become mobile application developers. A mobile application developer often works with other developers to create mobile-friendly apps or mobile-friendly versions of business websites for consumers. The developer may have his own firm or he may be employed with a larger company, and he will need to understand the basics of web design and different kinds of codes to succeed in this career. The Bureau of Labor Statistics states that the job growth is expected to be at 28% by 2020.

Health Information Technology

Another fast growing sector within information technology is health information technology and there are various jobs to choose from. You can work with health insurance providers and your duties would include processing patients' insurance claims and managing patients' insurance information using a computer database. Another option is to work as a medical biller in a doctor's office preparing patient’s invoices. The good thing about these jobs is that you do not need a four-year degree to get the training; you can obtain a two-year associates degree or a certificate in health information technology.

Search Engine Optimization Consultant

This is an important information technology career because most businesses have websites and if these websites are going to receive high traffic from visitors and earn profit, proper search engine optimization is necessary. The SEO consultant's job is to ensure that a business website gets high rankings on the major search engines and plenty of traffic from visitors. A good SEO consultant at a minimum will know how to research keywords effectively and implement these into the website's content based on the website's theme and he would utilize web analytics as part of the job. An SEO consultant may work on a freelance basis or be employed with an advertising company as an example.

Best Cities for Technology Careers

If you're thinking about relocating for your career, here are some of the best cities currently for information technology jobs listed in Forbes. 

Back in the late 90's, there were a number of computer scienctists claiming to know java in hopes of landing a job for $80k+/year.  In fact, I know a woman you did just that:  land a project management position with a large telecom and have no experience whatsoever.  I guess the company figured that some talent was better than no talent and that, with some time and training, she would be productive.  Like all gravey train stories, that one, too, had an end.  After only a year, she was given a pink slip.

Not only are those days over, job prospects for the IT professional have become considerably more demanding.  Saying you know java today is like saying you know that you have expertise with the computer mouse; that's nice, but what else can you do.   This demand can be attributed to an increase in global competition along with the introduction of a number of varied technologies.   Take .NET, Python, Ruby, Spring, Hibernate ... as an example;  most of them, along with many others, are the backbone of the IT infrastructure of most mid-to-large scale US corporations.  Imagine the difficulty in finding the right mix of experience, knowledge and talent to support, maintain and devlop with such desparate technologies.

Well imagine no more.  According to the IT Hiring Index and Skills Report, seventy percent of CIO’s said it's challenging to find skilled professionals today.  If we add the rapid rate of technological innovation into the mix of factors affecting more businesses now than ever before, it’s understandable that the skill gap is widening.  Consider this as well:  the economic downturn has forced many potential retires to remain in the workforce.  This is detailed in MetLife's annual Study of Employee Benefits which states that“more than one-third of surveyed Baby Boomers (35%) say that as a result of economic conditions they plan to postpone their retirement.”  How then does the corporation hire new, more informed/better educated talent?    Indeed, the IT skills gap is ever widening.

In order to compensate for these skill discrepencies, many firms have resorted to hire the ideal candidates by demanding they possess a christmas wish list of expertise in a variety of different IT disciplines.  It would not be uncommon that such individuals have a strong programming background and are brilliant DBA's.  What about training?  That is certainly a way to diminish the skills gap.

The job market is extremely tight these days, with several qualified workers being available for each empty position. That means that should you find yourself looking for work, for whatever reason, you need to make sure your interview skills are up to snuff. We will be taking a look at a variety of different tips that will help ensure your success during the interview process, including how to make sure your employers know about your C training experience. Here are some others:

• Do your own research in advance – Before you even step through the doorway to initiate the application process with a company, you should already know quite a bit about it. Investigate the corporate culture, speak with contacts who have experience with the firm, or search online; however you do it, having as much information as possible can really help you get an advantage during the hiring process. If you have specific experience, such as C training, that is of exceptional value to the firm you are applying to you can market yourself more effectively to the hiring agent.
• Dress Appropriately – In a perfect world, programming skill and experience such as C training should be the only factors in consideration when looking at a prospective hire; in real life this is often not the case. Don’t miss out because you gave a bad impression to someone, and strive to look your absolute best during your job interview. It is unfortunate, but the IT industry in particular tends to have a reputation for lacking in this department, so breaking the mold can be of great benefit to you.
• Be ready to interview at all times – You may be surprised how often job candidates are asked to participate in an off-the-cuff phone interview on the spot. Same-day in person interviews also are rising in popularity. Make sure you are always able to respond quickly if these situations come up and you get a fast interview. Memorize a few points in advance you can use to pump yourself up, such as an anecdote about your C training or other particular skills you may possess.

Job interviews are notoriously stressful for many people. Using simple tips like these can help you to prepare in advance for situations you may encounter during the interview process, and help you ultimately secure that new job. Make sure to emphasize whatever makes you special as an individual, such as your extensive C training.