The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

As someone who works in many facets of the music industry, I used to seethe with a mixture of anger and jealousy when I would hear people in more “traditional” goods-based industries argue in favor of music content-based piracy. They made all the classic talking points, like “I wouldn’t spend money on this artist normally, and maybe if I like it I’ll spend money on them when they come to town” (which never happened), or “artists are rich and I’m poor, they don’t need my money” (rarely the case), or the worst, “if it were fairly priced and worth paying for, I’d buy it” (not true).  I always wondered if they’d have the same attitude if 63% of the things acquired by customers in their industries weren’t actually paid for, as was conservatively estimated as the case for the music industry in 2009 (other estimations put the figure of pirated music at 95%). Well, we may soon see the answer to curiosities like that. Though one can say with tentative confidence that music piracy is on the decline thanks to services like Spotify and Rdio, it could be looming on the horizon for the entire global, physical supply chain. Yes, I’m talking about 3d printers.

Before I get into the heart of this article, let me take a moment to make one thing clear: I think these machines are incredible. It’s damn near inspiring to think of even a few of their potentially world-changing applications: affordable, perfectly fit prosthetic limbs for wounded servicemen and women; the ability to create a piece of machinery on the spot instead of having to wait for a spare to arrive in the mail, or en route if your car or ship breaks down in a far away place; a company based out of Austin, TX even made a fully functioning firearm from a 3d printer a few months ago.

If these machines become as consumer-friendly and idiot-proof as possible (like computers), it’s possible that in a matter of decades (maybe less), a majority of U.S. households will have their own 3d printer. There’s also the possibility they could take the tech-hobbyist path, one that is much less appealing to the masses. Dale Dougherty of Makezine.com estimates there are currently around 100,000 “personal” 3d printers, or those not owned for business or educational purposes. I don’t think they’ll ever be as ubiquitous as computers, but there are plenty of mechanically inclined, crafty hobbyists out there who would love to play around with a 3d printer if it was affordable enough.

That being said, is there reason to worry about the economic implications of consumers making what they want, essentially for free, instead of paying someone else to produce it? Or will the printers instead be used for unique items more so than replicating and ripping off other companies’ merchandise in mass amounts? The number of people working in industries that would be affected by a development like this is far greater than the number of people who work in content-based industries, so any downturn would probably have a much larger economic implications. Certainly, those times are a ways off, but a little foresightedness never hurt anyone!

For those newly moving into the realm of programming, the important question to mull over is what programming language or technology to specialize in. On the other hand, those who are already working as a software developer, the constant worry remains whether their current technology would become obsolete very soon.

Both these concerns could be easily addressed by checking the list of programming languages that are highly in demand and formulating the career by modifying your specialization accordingly. The supply for the developers have not met with the demand in these programming languages yet, making them most viable options for career.

Popular Programming Languages Based on TIOBE Index

The top 10 list of programming languages which are highly in demand in 2014 is listed below in the order of popularity. These languages are identified from the TIOBE Programming Community index which consists of 20 top programming languages. TIOBE index is an indicator of the popularity of programming languages and is updated once in every month.  This index is calculated using multiple search engines, and the ratings are based on the number of skilled engineers world-wide, courses and third party vendors.

If you're someone who's interested in computer programming, chances are you've considered pursuing a career in it. However, being a computer programmer is definitely not for everyone, as it takes some special characteristics to succeed as a computer programmer.

Good at Math

While you don't have to be a math genius in order to be a good computer programmer, being good at math really does help. In general, as long as you know your trigonometry and advanced high school algebra, you should be set for programming.

However, in a few instances, knowledge of more advanced math ends up being necessary. For example, for shader programming, you should be familiar with integration of multiple variables, matrix algebra, and basic differentiation. You will also require considerable math skills in order to program 3D.

Excellent Problem Solver

To be a successful computer programmer, you definitely need to be an excellent problem solver. It is vital for a computer programmer to break a problem down into small parts. They must then be able to decide the best way to approach individual pieces of the problem. Computer programmers also need to know how to anticipate and prevent potential problems. While problem-solving, they also need to keep in mind things like user experience and performance.

If you're not a good problem solver, knowing a particular language and syntax will be useless if you can't even identify the problem at hand. Therefore, excellent problem solving skills are a critical foundation for computer programming.

Patience

If you are not a patient person, you will quickly become very frustrated with computer programming. Problem-solving is not always easy and fast. In fact, it may take a very long time, especially if you're either inexperienced or working on an especially hard project.

Debugging after the coding process is also very frustrating and tedious. No matter how hard you try, you will always have bugs in your coding, and these bugs, while often easy to fix, tend to be very difficult to detect. Therefore, you will end up spending a lot of your time searching for bugs that take very little time to fix.

Well-Rounded Skills

Generally, computer programmers who are very skilled in one area tend to stick around longer than jack-of-all-trades, as specialized programmers are harder to replace with outsourcing than general programmers. Therefore, it will do you well to specialize in one area of computer programming.

However, while specializing is good, you should still know at least a little about everything, especially skills that relate to the area you specialize in. For example, if you're a core Java programmer, you should know about SQL programming and ideally a scripting language or some regular expressions.

As you can see, not everyone has what it takes to pursue computer programming as a career and succeed at it. In fact, just because you love to program doesn't mean it's a good career choice for you. However, if you feel that you possess all the characteristics listed above, then you should definitely consider computer programming as a career.