The name placard in your cube might not say anything about sales, but the truth is that everyone, employed as such or not, is a salesperson at some point every single day. In the traditional sense, this could mean something like pitching your company’s solutions to a client. In the less-traditional sense, it could mean convincing your child to eat their vegetables. Yet for those two drastically different examples and everything in between, there is a constant for successful sellers: unveiling the “Why.”

Spending time and energy making prospects understand why you do what you do instead of exactly what it is you do or how you do it is not a new concept. But I’m a firm believer that proven concepts, no matter how old and frequently referenced they are, can’t be repeated enough. This idea has recently and fervently been popularized by marketer, author, and thinker extraordinaire Simon Sinek via his 2009 book, Start With Why. You can learn about him here on Wikipedia or here on his site. To begin, let me suggest that you watch Sinek’s TED talk on Starting With Why here on YouTube before reading any further. I’ll let him take care of the bulk of explaining the basics, and then will offer some ideas of my own to back this up in the real world and explore the best ways to start thinking this way and apply it to your business.

First, a little on me. After all, if I were to practice what Sinek preaches, it would follow that I explain why it is I’m writing this piece so that you, the reader, not only have a good reason to pay attention but also understand what drives me on a deeper level. So, who am I? I’m an entrepreneur in the music space. I do freelance work in the realms of copywriting, business development, and marketing for artists and industry / music-tech folks, but my main project is doing all of the above for a project I’ve been on the team for since day one called Presskit.to. In short, Presskit.to builds digital portfolios that artists of all kinds can use to represent themselves professionally when pitching their projects to gatekeepers like label reps, casting directors, managers, the press, etc. This core technology is also applicable to larger entertainment industry businesses and fine arts education institutions in enterprise formats, and solves a variety of the problems they’re facing.

Not interesting? I don’t blame you for thinking so, if you did. That’s because I just gave you a bland overview of what we do, instead of why we do it. What if, instead, I told you that myself and everyone I work with is an artist of some sort and believes that the most important thing you can do in life is create; that our technology exists to make creators’ careers more easily sustainable. Or, another approach, that we think the world is a better place when artists can make more art, and that because our technology was built to help artists win more business, we’re trying our best to do our part. Only you can be the judge, but I think that sort of pitch is more compelling. It touches on the emotions responsible for decision making that Sinek outlines in his Ted Talk, rather than the practical language-based reasons like pricing, technicalities, how everything works to accomplish given goals, etc. These things are on the outside of the golden circle Sinek shows us for a reason – they only really matter if you’ve aligned your beliefs with a client’s first. Otherwise these kind of tidbits are gobbledygook, and mind-numbingly boring gobbledygook at that.

What are some of the software development headaches associated with iPhone vs Android development?

The Boss (hereafter referred to as TB), handed me this research assignment. Hey, I finally got a little bit of one ups man ship on TB.

This is a significant moment in my life. Like me, TB isn't really human. I know because neither of us seem to indulge in that luxury known as sleep. That makes it extremely difficult to have any sort of 'gotcha'. I'm dancing. I got one.

In the warp speed development cycles we are now facing, TB must have gone to sleep, which in human terms is known as a wink. (About a 40th of the second).
18 June 2012 Monday, 3:30 PM (15:30 HRS) UTC -8, in Los Angeles Microsoft is making a major tablet announcement, revealing its own hardware that is tablet-based. Do not be surprised if it entails a Hollywood Inc. focus.

The short answer is, yes and no. It depends upon who you are. The purpose of this entry is to help you determine, yes or no.

Full disclosure. This entry is created on a Mac mini. And doing so on Windows 8 (Release Preview). If you are a developer, in my humble opinion you need to test on all platforms you expect your app to run or you are not much of a developer.

To be successful you need to leave politics in geographical territory known as Washington DC. My definition of that is: 14 mi.² of real estate surrounded by reality.

Only in politics can we afford to take sides. Those of us in IT, especially developers need to do our best to be all things to all people. Certainly this is a technical impossibility. However in our game we can get some points for at least being serviceable if not outstanding.

In May 2012 Google Chrome hit a milestone. It kicked Microsoft's Internet Explorer into excess phone oh that oh that second place as the most used browser on planet Earth.
With Microsoft being in second place, it makes a dark hole for Firefox coming in at number three. Google likes to trumpet three key reasons: security, simplicity and speed.
Available for free on Android, Linux, Mac, and Windows. It gets its speed from the open source JavaScript engine written in C++ known as V8.
In my daily use I use Microsoft's Internet Explorer version 10, Apple's Safari (on OS X) and chrome on both Windows 8 and OS X.

Admittedly people do not know anything about Internet Explorer version 10 since you can only get it on Windows 8/RT.

I do not need a crystal ball to know that the Mother of All Browser Battles is set to begin in the fall of 2012 and beyond.

I have said this before and I'm going to say it again.