Big data is now in an incredibly important part of how many major businesses function. Data analysis, or the finding of facts from large volumes of data, helps businesses make many of their important decisions. Companies that conduct business on a national or international scale rely on big data in order to plot the general direction of their business. The concept of big data can be very confusing due to the sheer scale of information involved.  By following a few simple guidelines, even the layman can understand big data and its impacts on everyday life.

What Exactly is Big Data?

Just about everyone can understand the concept of data. Data is information, and information is everywhere in the modern world. Anytime you use any piece of technology you are making use of data. Anytime you read a book, skim the newspaper or listen to music you are also making use of data. Your brain interprets and organizes data constantly from your senses and your thoughts.

Big data, much like its name infers, simply describes this same data on a large sale. The internet allowed the streaming, sharing and collecting of data on a scale never before imaginable and storage technology has allowed ever increasing hoards of data to be accumulated. In order for something to be considered “big data” it must be at least 10 terabytes or more of information. To put that in perspective, consider that 10 terabytes represents the entire printed collection of material in the Library of Congress. What’s even more remarkable is that many businesses work with far more than the minimum 10 terabytes of data. UPS stores over 16 petabytes of data about its packages and customers. That’s 16,000 terabytes or the equivalent to 1,600 printed libraries of congress. The sheer amount of that data is nearly impossible for a human to comprehend, and analysis of this data is only possible with computers.

How do Big Data Companies Emerge?

All of this information comes from everywhere on the internet. The majority of the useful data includes customer information, search engine logs, and entries on social media networks to name a few. This data is constantly generated by the internet at insane rates. Specified computers and software programs are created and operated by big data companies that collect and sort this information. These programs and hardware are so sophisticated and so specialized that entire companies can be dedicated to analyzing this data and then selling it to other companies. The raw data is distilled down into manageable reports that company executives can make use of when handling business decisions.

The Top Five:

These are the five biggest companies, according to Forbes, in the business of selling either raw data reports or analytics programs that help companies to compile their own reports.

1. Splunk
Splunk is currently valued at $186 million.  It is essentially a program service that allows companies to turn their own raw data collections into usable information.

2. Opera Solutions
Opera Solutions is valued at $118 million. It serves as a data science service that helps other companies to manage the raw data that pertains to them. They can offer either direct consultation or cloud-based service.

3. Mu Sigma
Mu Sigma is valued at $114 million.  It is a slightly smaller version of Opera Solutions, offering essentially the same types of services.

4. Palantir
Palantir is valued at $78 million.  It offers data analysis software to companies so they can manage their own raw data analysis.

5. Cloudera
Cloudera is valued at $61 million.  It offers services, software and training specifically related to the Apahce Hadoop-based programs.

The software and services provided by these companies impact nearly all major businesses, industries and products. They impact what business offer, where they offer them and how they advertise them to consumers. Every advertisement, new store opening or creation of a new product is at least somewhat related to big data analysis. It is the directional force of modern business.

Sources:
http://www.sas.com/en_us/insights/big-data/what-is-big-data.html

http://www.forbes.com/sites/gilpress/2013/02/22/top-ten-big-data-pure-plays/

http://www.whatsabyte.com/

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As part of our C++ Tutorials series, here is a tutorial on the tricks of the trade for using C++ I/O.  Keep in mind that an application without I/O is just a black box; no communcation is taking place. 

Tricks and Tips for using C++ I/O

With the rise of the smart phone, many people who have long seen themselves as non-gamers have began to download and play to occupy themselves throughout the day. If you're a game developer who has a history of writing your code in C#, then perhaps this still emerging market is something you should consider taking advantage of. This, however, will require the familiarization with other programming languages.

One option for moving away from the C# language is to learn Java. Java is the programming used for apps on the android platform, billions of phones run on this programming language.

If you want to break into the android market, then learning Java is an absolute must.

There are both some pros and some cons to learning java. Firstly, if you already know C# or other languages and understand how they work, then java will be relatively easy to learn due to having similar, but quite simplified, syntax to C-based languages, the class library is large and standardized, but also very well written, and you might find that it will improve the performance and portability of your creations. Not to mention, learning java opens you up to the entirety of the android app and game market, a very large and still growing market that would otherwise stay closed off to you. That's too much ad and sale money to risk missing out on.

The few cons that come with learning the language is that, when coming from other languages, the syntax may take some getting used to. This is true for most languages. The other problem is that you must be careful with the specifics of how you write your code. While java can be written in a very streamlined fashion, it's also possible to write working, but bulky, code that will slow down your programs. Practice makes perfect, and the knowledge to avoid such pitfalls within the language.

If you wish to develop for the iOS on the other hand, knowledge of Objective C is required. The most compelling reason to learn Objective C is the market that it will open you up to. According to the website AndroidAuthority.com, in the article "Google play vs. Apple app store", users of iPhones and other iOS devices are much more likely to spend money on apps rather than downloading free ones.

Though learning Objective C might be a far jump from someone who currently writes in C#, it's certainly learn-able with a little bit of practice.

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Viruses, trojans, and other malicious programs are everywhere. There's always a new threat to your computer's security, and many of these threats invade your computer without you even knowing. Most viruses aren't going to loudly announce themselves, so it's important to know the hidden ways in which your computer can become infected.


Infected Files from Other Computers

Whether you're borrowing someone's flash drive or grabbing a file from their computer, your computer can become infected if the file or device you're using already contains a virus, trojan, or other form of malware.

This is a very common issue, and you won't even know there's a problem most of the time. For example, if your computer is connected to other devices on a network, and you decide to pull an important file off of another computer on the network, your computer will become infected if the file you took has a virus attached to it.

Also, if you forgot your flash drive, and you need to use your friend or coworker's device for the day, then even plugging the device into your computer can cause the infection in the flash drive to be transmitted.


Downloading Legitimate Programs

Another way your computer can be secretly infected is when you download a legitimate program and run it. There are numerous legitimate programs on the internet that can help you in many ways. The programs themselves could be infected, though.

Also, one of the most common ways your computer can become infected is when you don't read the fine print before you download a program. Some of them may insist that you install another small program in addition to the one you initially chose. The boxes that you are supposed to click to give your consent may already be clicked.

This small extra program is the one that may carry an infection that will spread to your computer when you run the main program. You may get a lot of good use out of the legitimate program, but the virus attached to the extra hidden program can cause you a lot of trouble.


Using Vulnerable Applications

Security is a serious matter. If even one of the applications you use on your computer is vulnerable to becoming hacked or infected, then your entire computer is at risk and could become secretly infected. Anything from PDF viewing applications to your operating system can become infected if you don't download the latest security patches and keep everything up-to-date.


Not Using Antivirus Software

Antivirus software can protect your computer from a number of viruses, trojans, and other problems. Your computer can become infected in a number of ways, so you need to have good antivirus software to provide strong protection from hidden attacks.


Viruses, trojans, and other malware can infect your computer in a variety of hidden ways. To prevent infection and problems, you need to be careful about what you download, and you should keep your applications secure. Also, find reliable antivirus software to help.

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